Case Study
Building a Complete E-Commerce Experience for The Cut Kit
Project Overview
The Cut Kit is a subscription-based grooming service that makes it easy to keep your favorite shaving and grooming products stocked and delivered right to your door. The brand combines convenience with a straightforward, modern approach to everyday personal care for use at home or for barber shops.
They came to me with a logo and an idea. Together we came up with a plan to establish the style of the brand, build out a Shopify experience that allows users to buy products directly or allow them to subscribe into either 3 possible levels of monthly deliveries.
Objectives
Create a brand that appeals to both barbershops and individuals looking for reliable, everyday grooming products.
Capture high-quality product photography that showcases the inventory clearly and professionally.
Design a simple, intuitive shopping experience for barbers to purchase products individually or subscribe to convenient monthly deliveries.
Approach
Style Guide Creation
Using the existing logo as a foundation, I developed a visual identity that feels confident, bold, and modern within a traditionally established industry. A simple color palette paired with distinctive typography gives the brand a memorable presence while reinforcing The Cut Kit’s core promise: making it easier and less stressful for barbers to manage their everyday product needs.
Product Photography
Customized Shopify experience with subscription functionality.
Before designing the website, the client and I worked through how the subscription model would operate behind the scenes and translated those requirements into a simple, intuitive experience for customers. The Shopify site combines built-in functionality with carefully selected third-party solutions to create a seamless shopping and subscription experience.